A logo bolted onto someone else's name

A logo bolted onto someone else's name

Palazzo Marignoli's ceiling was hand-painted in gilt and blue over a century before Apple's mark, gold on black, mounted flush against the palazzo's original bronze plaque — Rivnione Adriatica di Sicurtà, the insurance company that occupied this building a century ago. Nothing was taken down to make room. The new tenant just added itself to the wall, one name below the last.

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